We are honored to work alongside Sprite Frescos in shaping their brand identity and enhancing their market presence. Our team of creative minds and marketing experts is dedicated to crafting a compelling narrative that communicates the essence of Sprite Frescos. Through captivating visuals, engaging social media campaigns, and strategic marketing initiatives, we aim to amplify the brand's unique personality and connect with a wider audience.
Time frame
March 2022 - June 2022 (10 weeks)
Tools
Figma, Miro, Figma jam, Illustration, Photoshop, Typeform
Project role
Individual Project
Deliverables
Interaction Design: High-fi interactive prototype
UX/UI design: User Research, System design
Brand design: Logo, Package
Primary
Urban Professionals
and Busy Individuals
lived with kids
Secondary
Health-Conscious Millennials
who has the financial ability
Tertiary
Food Enthusiasts and Culinary Adventurer
Persona & User journey
Low fidelity Wire frame
Based on the frame work I designed,I moved to wireframe to ensure a flawless user experience.
Clarifying Brand Visual identity
Final App Design
Package Design
In our journey map analysis, we recognized a pivotal moment in the customer experience—the point where they receive their package. Understanding the significance of this touchpoint, we aimed to make it special and align it with our app's visual language, which is rooted in authenticity, hand-drawn aesthetics, and heartwarming charm.
To achieve this, we embarked on a unique approach. We created special packages that embodied the authentic essence of our brand. These packages were not merely designed; they were crafted using traditional printmaking techniques. Each package tells a story, carrying the soul of our brand, and enhancing the overall customer experience. It's a testament to our commitment to delivering not just products, but a feeling of genuine connection.
Seasonal Outbox design
Process Pics
Virtual Onboarding hub
Install the Figma plugin and you’re ready to convert your designs to a responsive site.