SCAD Pro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and innovative solutions for real-world challenges. I was honored to have been selected as one of the team members for the Fall 2022 SCAD Pro X Deloitte project.
Deloitte commissioned SCAD Pro to undertake a transformative project, delving deeper into a specific subject area. Specifically, Deloitte requested a solution to enhance the digital experience of child support, with a particular focus on non-custodial parents; this collaborative endeavor presented an exciting opportunity to address a real-life problem.
Time frame
March 2022 - June 2022 (10 weeks)
Tools
Figma, Miro, Figma jam, Illustration, Photoshop, Typeform
Project role
Individual Project
Deliverables
Interaction Design: High-fi interactive prototype
UX/UI design: User Research, System design
Brand design: Logo, Package
Developing Solution
We have shared valuable insights gathered through secondary research, surveys, interviews, and competitive analysis. This research has allowed us to create several personas and map out their user journeys within child support services.
Ultimately, these insights have informed the development of design concepts aimed at enhancing the digital experience of child support websites.
Primary
Urban Professionals
and Busy Individuals
lived with kids
Secondary
Health-Conscious Millennials
who has the financial ability
Tertiary
Food Enthusiasts and Culinary Adventurer
Persona & User journey
Structuring Framework
Low fidelity Wire frame
Based on the frame work I designed,I moved to wireframe to ensure a flawless user experience.
Clarifying Brand Visual identity
Final App Design
Package Design
In our journey map analysis, we recognized a pivotal moment in the customer experience—the point where they receive their package. Understanding the significance of this touchpoint, we aimed to make it special and align it with our app's visual language, which is rooted in authenticity, hand-drawn aesthetics, and heartwarming charm.
To achieve this, we embarked on a unique approach. We created special packages that embodied the authentic essence of our brand. These packages were not merely designed; they were crafted using traditional printmaking techniques. Each package tells a story, carrying the soul of our brand, and enhancing the overall customer experience. It's a testament to our commitment to delivering not just products, but a feeling of genuine connection.
Seasonal Outbox design
Process Pics
Research Insights: I learned various research methods during this project, including conducting surveys and interviews. These experiences enhanced my research and engagement skills. For example, conducting interviews with local farmers taught me the value of open-ended questions for gathering detailed insights.
Incorporating Feedback: User feedback, especially the request for an allergy filter, highlighted the significance of continuous design improvement based on user needs. Feedback-driven enhancements, like the allergy filter, significantly improved the user experience.
Holistic Approach: Analyzing the user journey through a journey map revealed that the user experience extends beyond the point of purchase. It led to a holistic approach, where even packaging became an opportunity to reinforce authenticity and the connection between users and local farmers.
Child Support Digitalization
Install the Figma plugin and you’re ready to convert your designs to a responsive site.